We're built for ambitious SMEs who need every pound of paid-media spend to work, not businesses with the budget to learn from £50k mistakes. Three things make the deal: we stop wasted spend on day one, you get a real qualified human, and the reporting tells you the truth.
Wasted ad spend recovered per SME, per month, after the first restructure.
AuditRestructureWeekly cadence
Why Amplify
Three things that make the deal.
Not "we work harder." Three concrete things you can verify in the first month, and walk away from us if we haven't delivered them.
Stop wasting ad spend
The first thing we do is turn off the budget that isn't earning. Most new accounts get back more in saved waste in the first month than they pay us in fees. That's the audit deal, in writing.
A real, qualified human
You get a named Google-qualified account manager, not a shared inbox, not a junior, not a bot. The same person who runs the audit is the one in your account every week, on every monthly call.
Transparent reporting
Live Looker Studio dashboards on accounts you fully own, plus a monthly review that explains what moved and why, in plain English, not platform jargon. Nothing hidden behind us.
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AI that spots the opportunities. Humans who act on them.
Ask Amplify is our AI layer built into your client portal. It continuously scans your account for improvements, underperforming keywords, budget inefficiencies, bid opportunities, and surfaces them to your account manager for approval before anything changes.
You can also ask it questions directly, any time of day or night.
"Which ad worked best last week?""Where is my budget being wasted?""What's my best-performing campaign?"
Every improvement it suggests goes through your account manager first. The AI finds it. The human approves it. You benefit.
Which ad worked best last week?
Ask AmplifyYour top performer last week was Brand: Exact Match with a 6.2× ROAS and 34 conversions. CPC was down 12% vs the prior week. Your Shopping campaign lagged. I've flagged a bid adjustment for your manager to review.
What should we do with the Shopping campaign?
Ask AmplifyI've already raised a suggested bid reduction of 18% with your account manager. They'll review it before the next optimisation window tomorrow morning.
The honest comparison
Amplify vs the alternatives.
Most SMEs choose between a freelancer, a big agency, or doing it in-house. A big agency does all of this properly — we're owned by one — but the model costs more than most SMEs can justify. Here's where we sit.
Amplify vs the alternatives.
Amplify Ads
Freelancer
Big agency
Dedicated qualified manager
Amplify●Yes: named
FreelancerYes, but they're it
Big agencyYes: with a team behind them
Google / Meta partner status
Amplify●Premier + Business Partner
FreelancerRarely
Big agencyYes
Senior bench when things get technical
Amplify●20 years of Clicky Group
FreelancerNo
Big agencyYes
Monthly fee for an SME
Amplify●£499–£999
Freelancer£300–£800
Big agency£3k–£10k+
Rolling monthly contract
Amplify●Yes
FreelancerUsually
Big agencyUsually a longer term
You own the ad accounts
Amplify●Always
FreelancerUsually
Big agencyYes
Holiday / sickness cover
Amplify●Team cover by default
FreelancerNo: gaps
Big agencyYes
Heritage
Now in our 20th year of running paid media.
Amplify Ads is part of Clicky Group: an independent technology group founded in 2007, still founder-owned. The same team that runs enterprise media for retailers, manufacturers and B2B brands runs your account, just sized for SMEs.
That heritage shows up in three places: partner status that opens doors at Google and Meta, technology built up to spot wasted spend faster than a freelancer can, and a bench of senior people on the other end of the line when something goes sideways.
How Amplify Ads is different from a freelancer or a big agency.
