Wordmark
The default. Mark, name and strapline, for white and light grounds.
Our brand
Our brand, ready to download.
The logo, the colours and the typeface, exactly as they are on this site today. Use them when you are writing about us, partnering with us, or putting us on a slide.
The logo. One mark, two grounds.
The bars are the brand. The wordmark carries them with the name and strapline; the mark is the bars alone. Both come as vector and as a large transparent PNG.
Wordmark, reversed
For ink and photographic grounds. The bars keep their gradient.
Mark
The bars on their own, still or looping. Avatars, favicons, and anywhere under 120 px wide.
All seven logo files, in one archive.
Download all logos.zipGive it room.
Keep clear space equal to the height of the tallest bar on every side. Nothing sits inside it, including other logos.
Know when to switch.
The wordmark works down to 120 px wide. Below that, or in a square, use the mark on its own.
Pick the ground first.
The standard wordmark goes on white and the light tints. The reversed one goes on ink and photography, never on a mid-grey.
Leave it alone.
No recolouring, stretching, rotating, outlining or drop shadows. The bars keep their gradient in every version, including the reversed one.
The colours. Five, and no more.
Two brand colours, three neutrals, taken from the site's own theme. The gradient is the one signature: cyan on the left, pink on the right, at 95 degrees.
Brand gradient
Buttons, accent words in headings, and the bars in the logo. Never reversed, never at another angle, never on top of a photograph.
linear-gradient(95deg, #47bbe8 0%, #d94591 100%)- Cyan
#47bbe8rgb(71, 187, 232)Gradient start. The cool end.
- Pink
#d94591rgb(217, 69, 145)Gradient end. The warm end.
- Ink
#1f1f1frgb(31, 31, 31)Headlines, body copy, the wordmark.
- Grey
#5f6368rgb(95, 99, 104)Captions, labels, the strapline.
- White
#ffffffrgb(255, 255, 255)The ground. Everything sits on it.
The palette as a stylesheet, as data, and as swatches that open straight into Adobe apps and Figma.
The typeface. Google Sans, and nothing else.
One family across the site, the decks and the dashboards. It has been open-licensed since 2025, so it can travel in every file we send out.
- 400 · Regular
- Every pound of paid-media spend, working.Body copy, ledes, display headings.
- 500 · Medium
- Every pound of paid-media spend, working.Buttons, navigation, eyebrows, card titles.
- 600 · Semibold
- Every pound of paid-media spend, working.Small headings, stat labels.
- 700 · Bold
- Every pound of paid-media spend, working.Gradient accents, big figures.
No italics.
Emphasis is weight or colour, never a slant. Headings are Regular; the accent phrase is Bold in the gradient.
When it cannot load.
Fall back to
system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif. In Google Workspace it is already installed as Google Sans.
Google Sans variable TTF, 400–700, with its licence. The full family, italics included, is on Google Fonts.