Bing, Edge, the wider Microsoft audience network, plus LinkedIn audience targeting through Microsoft. The channel where SME budgets often punch hardest, simply because most agencies still ignore it.
If your competitors are all on Google, the cheapest demand often sits one search engine over. Microsoft accounts for a meaningful share of UK desktop search — and the audience tends to skew older, higher-income and B2B.
Average cost-per-click typically lands well below the same keyword on Google, because there are simply fewer agencies bidding.
Bing's UK audience skews towards older, higher-earning households — useful for premium products and considered B2B purchases.
Around an eighth of UK desktop searches happen on Bing — not "small", just "ignored". That's enquiry volume your competitors aren't fighting for.
We import what works in Google, then add the Microsoft-only tricks that make the channel worth running on its own merits.
Bing Search and the Microsoft search partner network — typically with substantial CPC savings vs the equivalent Google campaign.
Native placements across MSN, Outlook.com, the Microsoft Edge new-tab page and partner sites — visual creative, prospecting and retargeting.
Microsoft Shopping campaigns — usually with the same Merchant Center feed you already maintain for Google, mirrored across.
Layer LinkedIn job title, company and industry data over your Microsoft search campaigns — only Microsoft offers this.
Microsoft's PMax-style campaigns — handled with the same scepticism we apply to Google PMax: properly fed, properly bounded.
UET tag, conversion tracking, Universal Event Tracking parity with your GA4 events — the unsexy work that makes everything else trustworthy.
